Friday, December 18, 2015

The Battered Fish on Queen Street, Toronto

As fish and chips places go we are giving this place 4 stars out of 5.

The fish was good, the chips were awesome, the coleslaw was actually TOO cold, and the drinks reminded us of Subway (Coke products)...

Price wise it was comparable to going to South Street Burger - a gourmet fast food place that I also give 4.5 stars.

The Battered Fish has one major problem. Their menu is CONFUSING the first time you go there as it is all about mixing and matching things. A better solution would be to list 12 different popular combos, and options for customizing those combos. This complex mix and match process leaves customers struggling to say their order properly, as opposed to simply saying "I would like combo #3 please."

Also we felt there should be an option to "shark size" the combos, or "whale size" it. Or even "the Moby Dick". More for amusement's sake than anything else.

Which brings us to one last thought. Change the name to "Moby Dick's Fish N Chips". Much more awesome name. The Battered Fish is too meta.

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