Monday, September 23, 2013

New Business Cards from Staples

Today I picked up new business cards today from Staples for my personal training business.

Since a lot of my personal training clients come from word of mouth and online, having business cards is kind of 20th century these days. In a world of twitter, facebook, youtube, social media the old fashioned business card is likewise an old fashioned and obsolete form of advertising.

Lets face it, websites are essentially online brochures for whatever it is you are promoting. They get a much bigger audience if you promoted with Search Engine Optimization, etc.

Yet sometimes people ask for them and I procrastinated about getting them for waaaaaaay too long.

Anyway, I got a discount on these cards from Staples. 250 cards for $29 roughly. Total would have been closer to $49 under normal circumstances.

Which proves a point. You can get a great deal on business cards if you time it right and buy them on sale.

For me getting 250 was a smart choice. In the past I have always purchased business card in 2000, 1000 or 500 units. And I never used them all. If I was lucky I used half of them. I only got them in such large numbers because my mentality was that I didn't want to run out of them. Which is backwards now that I think of it for a variety of reasons.

Another problem I have run into in the past is I would sometimes design a new / better business card... and then what do I do with the old cards? Just toss them out? Now when I run out of business cards I can just commission better new ones.

Same thing happens if my phone number changes or something like that. The old business cards then become a waste.

Thus I lucked out when Staples had a sale on 250 glossy paper full colour cards on the day I went in to order them.


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