Friday, August 31, 2012

Ever noticed how University and College apparel is overpriced?


Ever noticed how University and College apparel is overpriced?

Let me give an example... I went to York University in Toronto, Canada... for 5 years.

And I don't have a single piece of university apparel. Or a school ring either. I admit, I loved the university too. Loved the teachers. Loved the classes. Loved the campus. Heck, I even grew to love the concrete architecture and bizarre sculptures.

York University even had its own shopping mall on the campus known as York Lanes... and within York Lanes was the official university apparel store... where the prices of t-shirts, hoodies, jackets, hats, scarves, etc were jacked up so high as to make it ridiculous. I am talking like $60 for a simple t-shirt.

Part of this problem I think was because York had somehow privatized its line of apparel and the private company running it, in order to make a profit, had jacked up the prices. Furthermore the private company had to pay to rent the space in the York Lanes mall, and since it wasn't exactly booming in terms of sales they had jacked up the prices more so.

What they should have done is have a tiny basement office in a corner of a rarely used building (like in the basement of the Behavioral Sciences building)... someplace where the rent was cheap and it would really just a storage room (similar to the Lost and Found office) monitored by 1 person.

Now I must admit York University isn't alone in this. A LOT of universities and colleges have jacked up prices for their apparel (and vigilantly guard against "copyright thieves" making knock-off versions).

SIDE NOTE: Since then I think the ownership has changed and York apparel is now sold via the York U bookstore (also in York Lanes)... so presumably prices have probably dropped. Finally. 9 years after I graduated.

But not all places of higher learning do this. Let say for example you attended the University of Alabama... and you wanted some University of Alabama shirts... Well then you just visit their website, browse the prices, and order whatever it is that you actually want.

Easy. And the prices are fair. Not cheap, but fair. Comparable to what you might pay in Old Navy, American Apparel or H&M.

That is the way it SHOULD be done.

Some of them will even have a broad selection of products, like the "Alabama Houndstooth Fedora Hat"... which is *cough* actually not a Fedora. Its a Hamburg hat. Fedoras are broad brimmed. Hamburgs are short brimmed. Sheesh, seriously people, stop calling Hamburgs by the wrong name.

Same goes with Swiss hats. If it looks like a Hamburg but has a feather in the side, it is called a Swiss.

I swear... It is just like idiots in Hollywood (and video game designers) who keep using Egyptian khopesh swords BACKWARDS and having people committing suicide by slicing their wrists sideways (the proper way is to cut lengthwise along the vein).

And this is what you get for attending university for three to five years... You become educated to the point that:

1. You can recognize historical inaccuracies in TV shows and movies.

2. You *should* be able to spot the difference between different pieces of clothing and their proper names. (Like the difference between "leggings" and "stretch pants".)

3. You can do math and you know when something is overpriced and ripping you off.

4. You can recognize when a company is giving you a fair deal (and when their stuff is made by sweatshops in South East Asia) because you know how to read the label.

5. You can use your brain enough to go to a custom T-shirt place with a logo and have a new shirt made for $30 instead of paying $60 for the official university shirt which is grossly overpriced. (Better yet, you can pick colours and designs nobody else has, thus ensuring you have a shirt that other alumni will be jealous of.)

Oh, and assuming you are also potty trained, you should also be able to dress yourself.

Now go join the workforce of brainless zombies who sit at computers and press buttons, doing what you are told by the uncaring bosses with their big salaries... and ignore the fact that you were told for years that people value creativity and individual thinking.


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