Thursday, June 16, 2011

Yellow Pages: Completely overrated!

Lets say you're running a business... you want to balance costs with your ROI (return on investment)... why then would you list your company in the Yellow Pages?

True, there was a time when listing your company in the Yellow Pages was all it took to ensure your company had an inflow of customers. Especially if you were a pizza company, a plumber, Toronto accountants or something like that.

But in 2011 the Yellow Pages has become an antiquated piece of garbage. People throw them away when they get them in the mail. They're basically giant pieces of junk mail.

And there is a reason for that...

#1. Only companies who are either stupid or have tonnes of money advertise in the Yellow Pages. Simply because the ROI is so low. Chances are likely you won't get your money back from your investment at all.

#2. These days its all about websites and local SEO. The Yellow Pages is obsolete in comparison.

#3. Price: It costs $$$ to list in the Yellow Pages and they basically try to sell you as much as they can. They're sales staff and I wouldn't be surprised if they're paid on commission.

#4. There are many other services to find a phone number these days... ie. Google Maps, online business listings, apps on your smart phone.

If you go to YellowPages.ca they now offer free listings (because they've realized the hard way that people no longer want to pay to list businesses) and are trying to hit you up to hire them for advertising.

So here's what you do... take the free listing. Skip the other nonsense. Totally not worth your $$$. Yellow Pages is so completely overrated its barely worth your time making the free listing. (Note: You will need a HST # to sign up for a free listing.)

Here's a fun test to do... compare doing Google searchers for things like sunrooms in your local area... then try finding a company which makes sunrooms in the Yellow Pages. Chances are likely you won't find one in the Yellow Pages.

Try the same thing for other stuff like Ottawa windows or IT staffing Toronto... Google will bring in the results, especially if you want to search locally using Google Maps.

But the Yellow Pages? Pfff! Complete waste of time and effort, for bother the person looking and the person wanting to be found.

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