Thursday, June 16, 2011 Busted! Its totally bogus man!

TECHNOLOGY - You may have noticed ads online for, a website which claims to be able to assess whether a person has a good reputation or not.

I tried searching for my own name and came up with low/mediocre results. Apparently my reputation is perfectly safe.

However to test out whether the website's function actually worked I tried testing the names of known villains... lets see my results:

Adolf Hitler (WWII Dictator)
Possible Negative Content: Average
People with Name: 2
Search Activity: 450,000

Paul Bernardo (Notorious Sex Criminal/Murderer)
Possible Negative Content: Low
People with Name: 91
Search Activity: 9,900

For fun I even tried names of other things...

Jack the Ripper (famed serial killer who was never caught)
Possible Negative Content: Average
People with Name: 0
Search Activity: 135,000

So yeah... if the worst reputations in history only come with "average" then's schtick is totally busted. I'd argue such a website is a complete waste of time.

If someone really wanted to learn more about their reputation, just use Google News. If your name isn't in the news then its not worth worrying about.

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