Monday, November 8, 2010

Canada is Best in International Survey

As a brand, Canada is the best brand in the world according to a survey conducted by New York-based consulting firm "FutureBrand". Canada beat the USA (which came in #2) on the basis of Canada's quality of life, healthcare, stable economy, low crime rate and low level of violence and political upheaval.

America has apparently been slipping in recent years. Last year the United States was #4, beaten by Australia, New Zealand and Canada.

Canada's tourism appeal, quality of life and value systems were the big deciding factors in the survey. Some argue however that its not what Canada has, but what Canada DOES NOT have that helps Canada's image on the international stage.

Namely crime, violence and warmongering leaders (although Stephen Harper is pretty damn close to that).

The USA's unstable economy and high crime rates are big reasons why the USA lost the #1 spot this year.

But it may be difficult to unseat Canada from the top spot in the future. We're so damn nice and polite that it appeals to foreigners. We're not arrogant and pushy like Americans.

Branding Canada is not an easy feat, according to Jeanette Hanna, founder of Trajectory Brands in Toronto. “It’s a difficult thing to do without resorting to clich├ęs. The key is not to think of the Canadian brand in traditional, two-dimensional terms. It’s much more complex,” she says.

Michele McKenzie, CEO of the Canadian Tourism Commission, believes the Winter Olympics in Vancouver helped lift Canada’s image on the world stage.

4 years ago Canada was ranked 12th but has been climbing steadily.

The worst performing country brands are Zimbabwe, Iran and Pakistan.

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