And really the question you should be asking is "Why would I even want this?"
Let me elaborate.
#1. The Idiotic Audio Jack
The new Apple iPhone 7 is ditching the normal (standard, universal) audio jack in favour of its own Apple audio jack. This doesn't offer any improvement in sound quality, it is really just an excuse to sell you more Apple products for a lot more money than they are actually worth.
They are also including an adapter (shown below), so that people with old audio jacks can still use normal headphones. Basically you either have to use the Apple headphones (which will be expensive) or you have to remember to carry around the idiotic adapter all the time, and if you lose it and need to replace it, it will also be expensive.
From this point onwards the charging port will double as the audiojack, and users will be encouraged to also use wireless headphones instead (which require separate batteries, huzzah).
Oh and one more thing!
Anyone who likes charging their phone while they are driving in the car often wants to be able to listen to music too. The audio jack/charging port takes away a lot of that convenience that people are used to.
Instead you have to buy an extra $40 USD adapter (shown right) just so you can listen on your headphones while charging your phone.
Which is a fancy way for Apple to fleece you one more time for an extra $40.
Oh and the adapter only supports 48 kHz / 24-bit audio output, so that you basically have no choice but to use Apple headphones. Which implies that if you like attaching your iPhone to your car stereo so you can use the cars speakers you might run into some compatibility problems. (Next thing you know Apple will come out with the Apple iCar Stereo, which is only compatible with other Apple products. It could happen...)
The adapter is also one more thing for you to lose or break or for the cat to chew on.
#2. The Usual Incremental Improvements
As is the norm whenever a company comes out with a new phone, they offer some small incremental improvements compared to the old phone, things like
- faster processor
- better battery life
- more storage
- nicer camera
- slightly more water resistant
- slightly more dustproof
- yada yada
#3. More Zoom for your Camera
To elaborate on one of the incremental improvements mentioned above, lets look at the cameras for the iPhone 7 Plus. The back of the 7 Plus now has the regular wide-angle camera, and a second zoom optical camera just for zooming in more, up to 10 times. Having two cameras on the back also technically makes it possible for a person to make 3D videos, but only of objects that are very close to you / tiny - using it for anything else will give you an headache because the distance between the two camera lenses is too small.
Note that the regular Iphone 7 doesn't get the two cameras on the back. Only the 7 Plus gets that.
#4. Hints of 3D / Virtual Reality
Apple keeps hinting that they want to make their phones to become more like virtual reality headsets (selling you more gadgets), and it is basically implied that they are trying to get closer to making it a reality...
But the problem is the technology just isn't there yet, and neither is the demand.
The goal essentially is for people to be able to communicate (and play virtual reality games) with other people who are really far away, using one person's camera as interface to send the other person images of what they are seeing. Essentially a livestream 3D image of a real reality, transferred via the internet to another person who can then see it as a virtual reality.
However there is several problems...
A. Bandwidth speed is too slow to do what Apple wants it to do. The video ends up being really choppy, horrible, and sloooooow.
B. You look like a complete dork with an Apple iPhone strapped to your head. I don't care how much you manscape that beard, you still look like a dork.
|Apple Virtual Reality Dork|
Maybe that is really what Apple needs to invent. The "iGirlfriend", for dorks who cannot meet real women. She could be a virtual reality version of Siri.
This past Wednesday Apple held a press event in San Francisco and there is a complete lack of 3D / Virtual Reality demos during the event, perhaps suggesting that Apple knows they are not ready to be plunging into the dorky-ness foray of VR... At least not publicly.
#5. Be prepared to charge your Wireless Headphones Batteries
As mentioned further above, the Apple iPhone 7 is also pushing wireless headphones. Which means the headphones need their own batteries and have to be recharged regularly. If you ever feel we are actually going BACKWARDS with user-friendliness / ease of use, now is one of those moments.
The iPhone 7s come with charging port connectable wired earbuds, but Apple will also be selling wireless "AirPods" at a price of $219 in Canada. Yep, you heard correctly. $219 CDN for a pair of headphones you will quickly lose/break and it will cost you another $219 to replace them.
The AirPods have a very tiny battery life, 5 hours, and can only be recharged about 200 times before their battery life will be significantly decreased. So expect to have to buy a new set every 7 months or so as the batteries start dying all the time.
The Airpods also look pretty silly - like tiny miniature hair dryers. The "handle of the hair dryer" is to accomodate the battery, because apparently anything smaller would have such a short battery life span that it would make them useless and super annoying. So instead you get an unfashionable gadget that costs you $219 CDN... which you will frankly eventually want to lose on purpose just so you can stop wearing the damn things and use something more convenient.
We are not the only ones saying they look silly and are impractical either.
"Say what you will about focus groups, but the earbuds Apple introduced would have been laughed off and shortcomings identified in [five minutes]," says Kaan Yigit, president of Toronto-based analysis firm Solutions Research Group, on Twitter.
Apple executives meanwhile claim that what they are doing takes "courage" to ignore what people want. Their goal apparently is to instead charge the sheep more money while the shepherds continue to fleece them for every cent.
Some people like to claim headphones and many devices are now trending towards wirelessness, but they seem to forgetting a key component of the idea of "wireless + convenient". If it isn't more convenient to go wireless, then why bother going wireless? The market trends usually head towards whatever is the most CONVENIENT, regardless of what new tech ideas people come up with.
The new Audiojack is idiotic, annoying and overpriced.
The AirPods are overpriced, annoying and will be useless after approx. 200 charges. Plus dorky.
The camera and other hardware has been incrementally improved. Nothing new there.
Apple is trying to go towards more 3D and VR tech, but can't get it to work properly yet. And even if they do someday, you look like a dork.
And the company is blatantly trying to rip people off. Remember that moron who jacked up the prices of an HIV drug by over 5000%, and those other morons who did the same thing for EpiPens and other medications? Well, Apple is basically doing the same thing, but at least your life doesn't depend on owning a phone that is more known for being a fashion accessory for idiots.